WELCOME TO CONTINUA – the story behind the brand and the launch



Our renovations began just under a year ago and ended with our launch event in October where we announced the re-branding of Natural Stone Warehouse to CONTINUA.

My husband Serkan and I bought over Natural Stone Warehouse just over 4 years ago and its been a quite a ride! We started with an empty shell of a showroom, no stock and a tiny team.

We didn’t have a clear vision of where or what we wanted to be. The idea of  growing scared us but the excitement of evolving kept us moving forward.


We have since extended the showroom, stretching from Paarden Eiland through to Industry road, expanded our showroom area, introduced a slab showroom and have a fabrication workshop on site.

The CONTINUA team has grown to just under 40 girls and guys and we have expanded our product offerings. Not only do we sell Natural Stone but include Porcelain Tiles & Slabs, Engineered Oak, Vinyl Flooring, Quartz and Natural Stone Slabs, Decorative tiles and with whatever the market is calling for.
Rudi's choice slab display

Our business has grown organically, shaped by both challenges and opportunities. We evolved as we extended our service offerings to include cutting & polishing, fabrication & installation, tiling and also cleaning & sealing. We are the only fabricator in Cape Town who owns a Waterjet Machine and our service often extends to other retailers in the industry.


The driving force behind CONTINUA is the MD, Serkan! His unique thinking and unconventional approach inspires us all.

We approach every client interaction with an inquiring mind and promote the problem we can help solve! Basically giving our customers smart solutions, while offering a selection to completion approach.

We hope that by sharing our story, you know more about us and how we aspire to do business! We welcome you to visit our showroom to view our ranges firsthand

If you have any questions on the products or services we offer, please email us directly karen@continua.co.za or serkan@continua.co.za

We look forward to hearing from you ♥️ and once again,
Welcome to Continua.